The Teso Bloggers Association (TBA) has issued a strongly worded press statement condemning what it describes as a “defamatory and baseless” video circulating on social media, targeting one of its senior members, Otimong Mackay aka Sultan Ali, a media director and content creator at Teso Vibez Digital Limited Media.
The video, posted on TikTok by the account Teso Gossip TV, accuses Sultan Ali of engaging in fraudulent activities and exploiting artists for personal gain under the guise of promoting them through the Teso Vibez platform.
The allegations were recorded in the Ateso language and have since sparked heated reactions online.
In its statement dated March 19, 2025, the association dismissed the claims as malicious and unfounded, stating that the video represents a deliberate character assassination against a professional who has significantly contributed to the digital media space in Teso sub-region.
“These allegations are not only baseless but also a direct attack on his character and professional reputation,” the statement reads in part.
TBA Publicity Secretary Nathan Eyagu emphasized that the association stands by Sultan Ali and will not tolerate efforts to tarnish the image of its members through unverified content.
The group also warned that unless Teso Gossip TV retracts the statements and issues a formal apology, legal action will be pursued.
“We believe in ethical content creation and responsible journalism that upholds integrity, fairness, and truth. Tarnishing the reputation of individuals without credible evidence is unacceptable and goes against the principles of digital media ethics,” Eyagu said.
The association urged fellow content creators and social media influencers in the region to act with professionalism and responsibility in their reporting, cautioning against the rising trend of online defamation masked as entertainment or “gossip news.”
As the region increasingly embraces digital media platforms for news and entertainment, TBA reiterated the need for guidelines that protect individuals from cyberbullying, misinformation, and character defamation.
The association also hinted at engaging legal and media regulatory bodies should the incident not be resolved amicably.
Sultan Ali, known for his role in nurturing and promoting emerging talent across the Teso sub-region through digital content, has yet to issue a personal response, but sources close to him say he is considering legal redress.
The statement has been widely shared among media circles in Teso, sparking conversations about the role of digital media ethics and the responsibility of content creators in an era where online influence can shape public opinion almost instantly.
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